Boss Ladies Magazine
online magazine founded by a community of women in Beijing, dedicated to empowering both local and expat women. Launched to foster connection, inspiration, and support, the platform features articles on career, wellness, culture, and lifestyle—highlighting diverse voices and experiences.
/// visuality and usability: in a magazine shapes its visual identity through layout, typography, and imagery to create a cohesive brand experience. It ensures content is engaging and easy to navigate, balancing aesthetics with readability across digital format. Consistent colour palettes, fonts, and design elements build recognition and professionalism. Strong graphic design transforms text-heavy articles into visually dynamic experiences that captivate readers.