TVA - Culture technology limited
TVA is a culture‑tech company that designs and organizes curated trips across China. Their goal is to give international travelers a seamless, immersive experience — blending local culture, modern technology, and thoughtful logistics. The brand needed to feel trustworthy, sophisticated, and welcoming, with a nod to both Chinese heritage and contemporary digital service.
Client
TVA
Year
2026
Category
branding
Tools
Adobe Illustrator// Adobe Photoshop
//As the lead brand designer and strategist for TVA Culture Technology Solution, I guided the project from research to delivery: defining target audiences, clarifying value propositions, and setting a tone of voice that balanced cultural authenticity with tech-forward convenience. Designing the primary and secondary logos, responsive lockups, a color palette inspired by Chinese traditions, and a scalable typography system.
